From Bphone to Vietnamese trademarks
13/6/15
The made-in-Vietnam Bphone of Bkave
Few weeks ago, Bkav, a
Hanoi-based Internet security firm officially introduced the made-in-Vietnam
cell phone named Bphone. Shortly after the “birth” of Bphone, it was examined
closely to find anything wrong of this cell phone.
On the social networks, there have been a lot of different ideas around the
new Bkav’s smartphone. Some argued that Bphone is made in China and just labeled “made in Vietnam” or
Bkav has violated the competition law by comparing between Bphone and other
internationally famous smartphone. The others said, the design of Bphone is
familiar with iPhone, Oppo or Sony; Bphone is nothing new and have no
breakthrough in creation and design, it is just a product of collection.
In fact, Bphone is not the first smartphone that is announced to be totally
made-in-Vietnam. In 2013, Vietnam Posts
and Telecommunications Group (VNPT) unveiled its smartphone named Vivas Lotus
S. As VNPT’s statement, S1was studied, developed and produced totally on modern
chain at VNPT’s factory in Ha Noi and details of S1 was brought from foreign
manufacturers. At that time, S1 was even recognized as the first totally
made-in-Vietnam smartphone by Vietnam Guinness Organization. However, due to
equipping with low functions and bad marketing strategy, S1 had been fail to
attract the attention of consumers.
Surely, Bkave had foreseen a lot of difficulties, the firm has been
“reckless” to decide to self-produce a smartphone in Vietnam while other Vietnamese
companies choose outsourcing solution (buying components, styling design, mechanical
design and design of inside electronic circuit board).
Nguyen Tu Quang, president
of BKAV, said BKAV spent four years and multi-millions of dollars on
researching and designing BPhone. BKAV’s staff designed the appearance of the
device, set up many details and systematic configuration and customized Android
5.0 into BOS - its own operating system and integrated some BKAV’s technologies
and applications. After completing the design, BKAV bought over 800 electronics
and mechanical engineering accessories from 82 suppliers in the world and
created the finished BPhone in Vietnam.
With great efforts in recent time, Bkav, a newcomer on mobile market has
actually chosen its own way. Now Bkav has not only been an anti-virus company,
but also a real competitor on the potential market with big ones as Apple,
Samsung...
The reaction of users has shown great expectation of Vietnamese to Bphone
as a truly made-in-Vietnam smartphone. Bphone is good or not? It takes time to
prove this and experiences to tell the nature of the product. From another
perspective, Vietnam
technology need companies that dare to think, dare to do. Success or no success
depends on capacity and reality that the companies can do. So Bphone, a truly
made-in-Vietnam product, shall we support or not?
In my opinion, the consumer should have a generous view rather than giving
mean look to the efforts of Vietnamese companies. This would be great
encouragement for Vietnamese products to move on and improve itself, creating
habit of “Vietnamese prefer to buy Vietnamese products”./.
All comments [ 10 ]
It’s an ambitious first phone
we can produce the best smartphone in the world
Regardless of the opinions, it’s been the hottest topic in Vietnam’s tech ecosystem and that is a big start.
It’s good for Bkav, especially when their Bphone will not only be sold in Vietnam
It remains to be seen how well the phone will do in the market
I wish Bphone and Bkave will be successful with their efforts to build Vietnamese-made high-tech products
Bphone is even better than iPhone, i will buy it
I think Bphone is good, and Vietnamese should buy Bphone for our own interest and to support for Vietnamese company, Bkav.
Bkav still import many components for its own Bphone, I hope they can produce more and more components for Bphone in the future.
Bkav is so brave to join mobile market when there are giant ones like Apple, Samsung, we should support they in this unfair competition!
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