Vietnamese goods dominate large distribution systems

Vietnamese goods at supermarket

Domestically produced goods account for 80-90% of goods sold at supermarket systems run by domestic retail groups.

The information was announced at a meeting held by the Ministry of Industry and Trade in Hanoi on August 12 to review the development of the domestic market and the campaign to encourage Vietnamese people to use Vietnamese goods in the 2014-2020 period.

Following the five-year implementation of the strategy, the market segment of Vietnamese goods has risen to 80-90% in the supermarket system and to 85% in other distribution and retail channels.

About 88% of surveyed consumers said that they are interested in the campaign to use Vietnamese goods while 67% of consumers said they will give priority to choosing Vietnamese goods and 52% of respondents said they always advise their relatives and friends to use Vietnamese goods.

In addition, more than 100 stores selling Vietnamese goods themed “Pride of Vietnamese goods” have been established by the Ministry of Industry and Trade in provinces and cities across the country in order to promote a habit of consuming Vietnamese goods amongst the population.

The proportion of Vietnamese goods at foreign supermarkets in Vietnam is 60-96%, for example, 84% in Lotte in terms of number of items, 96% in Big C in terms of revenue, 80% in AEON in terms of product codes and 95% in MegaMarket chains in terms of product codes.

Regarding traditional retail channels, Vietnamese goods at convenience stores and markets account for 60% or more of the products therein.

In the 2021-2025 period, the project will focus on supporting Vietnamese enterprises, particularly small and medium enterprises, cooperatives and business households in addition to creating linkages from production to consumption and promoting e-commerce to expand the consumption market of Vietnamese goods.