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Cultural value popularisation helps raise Việt Nam's status in int’l arena

10/1/22
                                                            Hạ Long Bay

Proactively popularising Việt Nam's cultural values to the world and bringing into play the soft power of culture is helping promote the country’s status in the international arena, and is one of the targets determined in the cultural development strategy until 2030.

In recent years, Việt Nam has been striving to popularise images of its land and people to help uphold national cultural identity.

The year 2021 was the seventh time Việt Nam took part in a World Expo. The Việt Nam Pavilion at World Expo 2020 Dubai was located in the “Opportunity” district and themed “Distilling the Past, Shaping the Future”.

Deputy Minister of Culture, Sports and Tourism Tạ Quang Đông said the pavilion reflected the Vietnamese Government’s strong commitment and enormous efforts to promote the country’s image, bringing into play the strength of cultural values and the Vietnamese people’s creativity, and make the country a part of the “brilliant colours” of the world.

Struggling against the pandemic’s impacts, the Việt Nam National Administration of Tourism has proactively boosted tourism promotion on digital platforms with a focus on the key markets of international tourists so as to attract them back to the country.

Recently, a video clip titled Live fully in Việt Nam was debuted in conjunction with the first foreign visitors arriving under a pilot “vaccine passport” scheme, marking a new stride in efforts to recover the tourism industry.

Assoc. Prof. and Dr Nguyễn Hữu Thục, a lecturer from the Hà Nội-based National University of Arts Education, said the cultural identity of a country holds an important role in the development of the nation. It is not immutable but can be developed to match the reality, including the intensive globalisation and international integration.

Many experts shared the view that cultural diplomacy has helped introduce Việt Nam's land, culture, history, and people to the world.

In recent years, Việt Nam has organised cultural days, weeks, and festivals in many countries which in turn have also held their cultural events in the Southeast Asian nation, with a view to enhancing mutual understanding. In addition, several individuals have also been appointed as cultural ambassadors to spread cultural values of each country.

The strategy for developing Việt Nam's cultural industries until 2020 with a vision to 2030, which targeted the development of cultural industries in tandem with the dissemination of the country’s images, has helped protect and bring into play the national cultural identity during the international integration and cooperation process. This is also in line with the role of culture as a driver for economic development stated in the documents of the 13th National Party Congress.

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All comments [ 24 ]


Kevin Evans 10/1/22 20:38

Vietnam has become a magnet for travellers worldwide

Alian 10/1/22 20:40

The government has intensified efforts to promote Vietnamese colorful and unique culture to a wider audience in recent years.

Nick Matinez 10/1/22 20:41

Arts and cultural exchange programs are being held regularly both in Vietnam and abroad to better promote Vietnam and its culture to the world

White hacker 10/1/22 20:43

Vietnam has an age-old and special culture that is closely attached to the history of the formation and development of the nation

Duncan 10/1/22 20:44

Vietnam has a fairly large cultural community that was formed around the first half of the first millenium B.C. and flourished in the middle of this millenium.

Roger Brown 10/1/22 20:45

The period of modern Vietnamese culture has gradually taken shape since the 30’s and 40’s of last century under the banner of patriotism and Marxism-Leninism

Swift Hoodie 10/1/22 20:48

Vietnamese culture, with the increasingly intensive integration into the world modern civilization and the preservation and enhancement of the national identity, promises to reach a new historical peak.

Wilson Pit 10/1/22 20:49

The most prominent feature of the Vietnamese culture is that it was not assimilated by foreign cultures thanks to the strong local cultural foundations. On the contrary, it was able to utilize and localize those from abroad to enrich the national culture.

Allforcountry 10/1/22 20:50

I love the Vietnamese people and their culture, especially their cuisine and traditional music

Herewecome 10/1/22 20:53

The Vietnamese cultural sector has also cooperated with Vietnamese embassies abroad to organize diverse cultural events worldwide.

Egan 10/1/22 20:55

Today, one of the requirements and tasks for Vietnamese culture is to strongly develop unique cultural products and services, in order to both build a healthy cultural market and contribute to the socio-economic development, enhancing the promotion of the country’s image and people to the world.

Enda Thompson 10/1/22 20:56

Culture not only contributes to knowledge transferring, aesthetics educating, important socio-cultural value conveying, but also is a manufacturing industry, an area that contributes to economic growth as well as sustainable development

Robinson Jones 10/1/22 20:57

Many countries in the world have recognized culture as one of the main pillars of the creative economy, an important area of ​​international trade and competition

Jacky Thomas 10/1/22 20:59

he development of cultural industries to become an important service economy will not only positively contribute to economic growth and job creation, but also satisfy the needs of cultural creativity, enjoyment and consumption of the people, contributing to cultural export, promoting the image of the country and people of Viet Nam.

John Smith 10/1/22 21:00

Nowadays, the increase of global trade in culture has proved that culture is a kind of “soft powers”, spreading beyond borders, fostering cultural dialogues, and understandings among countries

Gentle Moon 10/1/22 21:01

The strong development of cultural products and services positively contributes to the propagation and enhancement of values ​​of Vietnamese culture, country and people

LawrenceSamuels 10/1/22 21:02

Viet Nam is a country with abundant cultural resources, which are diverse in types and high value in many aspects, with nearly 40,000 historical and cultural relics, landscapes, more than 59,000 intangible culture heritages, being distributed throughout the country.

Red Star 10/1/22 21:03

In recent years, Vietnamese cultural products and services have been increasingly developed with diversified contents and forms, and forming and developing cultural markets

yobro yobro 10/1/22 21:08

With a population of nearly 100 million, Viet Nam is large market for a wide range of goods, including cultural goods and services, especially when people’s incomes have been raised,

For A Peace World 10/1/22 21:10

Viet Nam’s cultural potential could be transformed into an industry achieving value-added products and services, creating a competitive advantage domestically and internationally.

Voice of people 10/1/22 21:11

We must raise awareness about the role of cultural products and services in popularizing the image of the country and people of Viet Nam to the world

Vietnam Love 10/1/22 21:15

Vietnamese Culture is one of the oldest culture in the World which has undergone changes almost four thousands of years

Me Too! 10/1/22 21:18

Vietnam is a multiethnic country with over fifty distinct groups (54 Totally). Each of them has its own language, lifestyle, and cultural heritage.

Socialist Society 10/1/22 21:20

The Vietnamese national culture emerged from a specific living environment: a tropical country with many rivers and the confluence of great cultures.

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